Ismail Ahmad

Design Consultant, Self Employed

• Independent design consultancy at the intersection of product strategy, experience design, and brand. Clients include fintech startups and enterprise banks across Europe and Africa.
• Partner with founders and product teams to solve business challenges through systematic design, from early-stage product definition to scaling design operations.

Senior UX Designer

• Designed Motel One’s digital check-in and mobile key experience, bagging Red Dot Silver Award winner, driving measurable lifts in store reviews and guest satisfaction ratings across channel.
• Redesigned a credit platform that directly increased credit contract volume and business activity in the UAE.
• Conduct internal audits and competitive benchmarking for renown banks in Germany, Deutsche Bank’s in-house operations software, delivering improvements to operational efficiency and cross-team collaboration.

Senior Product Designer

• Led end-to-end design of core mobile features, digital cards, global savings accounts, and cross-border money transfers, for a platform serving users across the US, Europe, China, and Africa.
• Audited and redesigned critical compliance flows to meet international regulatory standards and prevent fraud across multiple jurisdictions.
• Collaborated with globally distributed engineering, product, and compliance teams to ship features at pace without compromising quality or regulatory integrity.

Product Design Lead

• Led product design for Gomoney Digital Bank, Sterling’s consumer fintech product, managing a design team and owning the end-to-end user experience. We built design that reduce overload for the customer support team, saving the company resources.
• Managed design operations and collaborated directly with C-suite stakeholders on product roadmap, go-to-market strategy, and growth initiatives.
• Shaped the design culture and operational cadence that supported rapid iteration across multiple product streams.

Senior Designer

• Sole design lead working alongside the founder, owned end-to-end product design across commerce, logistics, and payments.
• Drove research, UX/UI, interaction design, core product architecture, and complete brand identity from zero to launch. From unknown to securing our first $100K with trust under a year.

Designer

• Designed custom banking and enterprise software for major Nigerian financial institutions including Fidelity Bank, Access Bank, and UBA. We overshoot our year turnover by over 280% margin.
• Led the design of EasyDispatch, a logistics platform tackling last-mile delivery challenges in Nigeria, the business turnover multi millions of naira in the first six months.
• Built and led a small design team delivering across multiple concurrent client engagements.